My professional objective is to come up with the most amzing experiences imaginable.

Imaginable.

Think about that word for a minute.

Imaginable.

Not experiences we know how to build… Not even experiences we know.

Just great experiences which will make people say “that was amazing! I want to do it again, and I’m going to tell everyone I talk to about it.”

And I don’t worry about who’s getting the credit; whose “incentive compensation metric” is getting boosted, ’cause that kind of thinking leads to the siloed brain-rot that drives disintegrated experiences that customers hate.

The most amazing experiences: that’ what I’m going to work on.